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学習目標
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● Use compelling stories to appeal to listeners’ emotions and drive your points home
● Relay information in an experiential manner for greater impact and understanding
● Make a more powerful impression in meetings and presentations
● Win over, influence and gain the trust of clients, customers and colleagues
● Engage listeners with stories that naturally lead them to reach the conclusions you want them to reach
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学習内容
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1. Story Thinking
- Identify the Distinct Advantages of Story to Communicate with Emotional Power
- Differentiate Between the Vicarious, Experiential, and Subjective Nature of Story and More Traditional Business Communication Based on Linear, Objective Analysis of Information
2. Creating and Telling Stories
- Determine Sources of Anecdotes and Illustrative Samples for Crafting a Story That Is Suited to Your Purpose
- Describe “The Six Kinds of Stories”
- Use the Source Material of Your Life, Organized into “The Four Buckets,” to Generate Ideas for Constructing Your Stories
- Refine Your Stories By Applying the Six Principles of Effective Storytelling
3. Appreciations and Enhancing Stories
- Identify the Difference Between Constructive Criticism and Appreciative Feedback
- Explain Why Appreciative Feedback (“What Works”) Is So Important for Cultivating Storytelling Skills
- Give Appreciative Feedback to Others
- Receive, Distill, and Apply Helpful Insights from Others’ Appreciation for Refining Your Stories
4. Refining the Storytelling Craft
- Craft and Ably Tell Stories Appropriate to Specific Situations and Goals
- Apply Both General Principles of Effective Storytelling and Specific Performance Feedback to Your Storytelling
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